The connection is only the beginning.
Sisterblog researches the companies behind casino brands and explains what their relationships mean for readers. Our focus is the UK market, with the exact website and market identified in each investigation.
What we help you understand
Finding a familiar brand on an ownership list answers only part of the question. You may also want to know which related site offers a similar product, whether an account rule extends across brands, or what changed after a closure or transfer.
Our Blog investigates individual brands. Our Guides explain the distinctions that help you read those investigations: an operator versus a parent group, a shared restriction versus a shared account, and a sister brand versus a similar product.
Who writes and edits it
Our work is published under the editorial name Sisterblog. The credit at the end of a page identifies the publication responsible for its writing and editing. We currently use this publication credit instead of individual author profiles.
That credit is not a claim of independent expert review. Research into published records, terms and product pages is described as research. We do not present it as personal experience of opening an account, depositing money, playing or withdrawing funds.
Our Editorial Method explains what we check, how we separate evidence from interpretation and where the limits of that work lie.
What makes a comparison useful
We distinguish brands sharing an operating company from brands connected through a wider parent group. Similar games, software or design can help explain a product comparison, but do not establish ownership.
Once the relationship is established, we examine differences that answer the reader’s question. For example, how the product is organised, which account arrangements are expressly documented, or whether a promotion names existing customers of other brands. Each finding needs evidence that covers that particular consequence.
A list of related names is a starting point. It is not, on its own, a reason to recommend any of those products.
Our relationship with the brands we cover
This version of Sisterblog contains no affiliate links, paid operator placements or sponsored rankings. Links to operator and regulator pages are there to support the research. Brand names, logos and screenshots identify the subject being discussed; their appearance does not imply an endorsement of Sisterblog.
If commercial arrangements are introduced, we will explain them where readers encounter them and update our editorial policy. Ownership labels and factual conclusions must continue to follow the evidence.
Where our role ends
We are a publication for readers aged 18 and over. We do not operate gambling services, open player accounts, hold balances or resolve disputes with casinos. For an account-specific decision, use the relevant operator’s own support and current terms.
Research about another brand should not be used to work around a gambling restriction. Our gambling support page provides direct routes to specialist services.
Keeping the record useful
A research date tells you when the sources behind an article were checked. It does not mean that a brand’s ownership, products or terms cannot change afterwards. We distinguish substantive corrections from spelling or layout edits, and explain changes that alter the article’s answer.
When raising a factual issue, the useful details are the page address, the exact statement and a source showing what has changed. Please do not include account passwords, identity documents or payment details. Our domain-based editorial mailbox will be listed here once it is active.
